Jun 17, 2021
Atlético de Madrid and BH Fitness have signed an agreement for the fitness equipment manufacturer to become our official supplier of gym machines and fitness equipment until December 2022. The company will cover the needs of the men's and women's first teams and our Academy sides.
In an event held at the Wanda Metropolitano on Wednesday, the Atlético de Madrid Commercial Department director, Íñigo Aznar, and the Atlético de Madrid Leyendas president Roberto Solozábal, welcomed BH Fitness, who in turn were represented by the company’s CEO, Pablo Pérez de Lazarraga, director of Communications Javier Areizaga and Marketing director Koldo Akordarrementeria.
"For us it’s essential that our players can train with the best possible equipment and BH Fitness will help us develop new training concepts and offer us digital solutions aimed at improving our high-performance sports facilities," Íñigo Aznar said.
Pablo Pérez de Lazarraga also spoke about the agreement.
"It’s a historic milestone that enables our brand to be associated with the values of Atlético de Madrid. Both entities share an innovative spirit, without losing our link to our roots and our primary values: effort, persistence and adaptability. Having Atlético de Madrid's players train with our machines is a great opportunity to show the world the level of our equipment and digital solutions,” BH Fitness’ CEO said.
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